Resources
Plan your next video.
Prepare your next campaign.
Shot plans, campaign briefs and review checklists for racing drivers and their teams.
Start here
Leave the track
with a story.
The weekend is the one thing you will definitely have footage of. This turns a race schedule into three stories worth watching and tells you when to collect each one.
- Three stories to capture
- A seven-stop weekend timeline
- A recording brief
During.
After.
01 / Making the content
Get something
worth posting.
Film it on your phone.
Almost nothing is binned for picture quality. It is binned for sound.
Settings to change once, and the four shots an edit needsGet it ready to publish.
One deliberate watch, with a purpose, before anything goes out.
Five checks, four reasons to hold a post, and notes an editor can act on
Plan the whole season.
Race weekends are about forty days. The year has three hundred more.
Five phases of a season, and what to post in the weeks between rounds02 / Getting it paid for
Turn it into
an offer.
Build the proposal.
A brand reads the first page to find out what it is being offered.
Eight sections, in the order a brand reads them
Brief the campaign.
Most campaigns that go wrong were agreed in a conversation and written down nowhere.
A six-field brief, and the order to settle it in
Report back.
Most sponsorship ends in silence. Reporting is the cheapest advantage available.
Six parts, in order, and the claims you cannot evidenceSponsorship, audience, production and the commercial side of a racing season, in detail.
Creative studies
See the idea.
Understand the thinking.
Explore independent content directions for drivers, teams and championships.
Explore the studies