Video review checklist

Ready to post?
Watch it once
with a purpose.

A focused final review for the story, accuracy and delivery. Use the checklist while watching the finished edit.

Juan Manuel Correa in a published racing video

Review the story, not just the edit.

Before you publishOpeningPayoffDetailsApproval

One deliberate review

Check what
the viewer gets.

Give precise feedback: the timestamp, the problem and the change you want. “At 0:08, show the detail I’m describing” is actionable.

Use these checks during this visit. They are not sent to Turn One or saved as an approval.

The opening gives me a reason to watch.Can someone unfamiliar with the driver understand the subject and why it matters?The video delivers what it promises.Does the ending answer the opening question, rather than stopping before the payoff?The details are correct.Check names, dates, captions, results and partner references. Remove confidential information.It works on a phone.Watch at normal size. Check readable captions, clear sound and text that stays away from platform controls.The right people have approved it.Confirm the driver’s approval and any agreed team or brand review before publishing.

Make the note usable

Feedback an editor
can act on.

A review is only finished when every note names a place, a problem and a change. "Not quite right" sends the edit back round with nothing to work from.

Instead of

Notes that cannot be actioned.

"The opening is weak"
"It feels long"
"Can we make it punchier"
"Something is off with the sound"
"Use a different clip here"

Write

Notes with a place and a change.

"0:00 to 0:04 is setup. Start on the question at 0:05"
"Cut 0:22 to 0:31. The point is already made"
"Trim each shot before the 0:40 mark by about half"
"Engine noise over the line at 0:14. Use the paddock take"
"At 0:08 show the detail I am describing, not the car"

Before it goes out

The four reasons
to hold a post.

AccuracyA fact in it is wrong.
A name, a series, a date, a position, a lap count. These are the corrections that follow you, because the people who notice are the people whose opinion you were trying to change.
PermissionSomeone in it has not agreed.
Team personnel, another driver, a sponsor’s branding in the background, music you do not have rights to. Any one of them can turn a good post into a conversation you did not want.
TimingIt lands in the wrong week.
An embargo, a results announcement, a partner’s own launch, or a serious incident in the series. The same video posted seven days later costs nothing and reads completely differently.
ConfidentialityIt shows something it should not.
Setup data, telemetry, a tyre choice, a timing screen, anything written on a whiteboard. Freeze the frames with paperwork or screens in them and look properly before it publishes.

Go deeperWho approves a racing driver’s content.

Setting up an approval route that survives a race weekend, with a team and a partner involved.

Next guidePlan the whole season.

Race weekends are about forty days. The year has three hundred more.

A clear review is part of the process.

See how an idea moves through recording, editing, approval and publishing.

See how we work

Ready to post? Watch it once with a purpose.

Check what the viewer gets.

Feedback an editor can act on.