DRIVERS
You can’t find the sponsors.
They can’t find you either.
Nearly half the drivers who apply name one of two problems: they don’t know where to find sponsors, or the brands they reach don’t reply. We build the audience that gets you noticed, then run those conversations with you.
Strategy · Content · Partnerships
Where our drivers have competed
Drivers we’ve worked with
Names you know.
Stories worth following.
Different careers, different personalities. Meet some of the drivers who have worked with Turn One.
Austin Jurs@austinjursracing303,830Instagram followers
Preston Lambert@prestonlambert23310,647Instagram followers
William Marshall@william.marshall.racing101KInstagram followers
Juan Manuel Correa@juanmanuel156,853Instagram followers
Louis Foster@louisfosterr79,961Instagram followers
Marcus Ericsson@ericsson_marcus292,837Instagram followers
Nicky Hays@nicky_hays73,673Instagram followers
Max Mokarem@max.mokarem533,878Instagram followers
Gianna Pascoal@giannapascoal_official71,047Instagram followers
Cristian Cantú@conejocantu146.6KInstagram followers
Nikita Bedrin@nikitabedrin1_134KInstagram followers
Cody Ware@codyshaneware38.8KInstagram followers
100+Drivers worked with
$8.5MVerified sponsorship funding for clients
25B+Views across client content
7M+Followers gained by clients
Built around you
You don’t need to live
on social media.
No guessing what to post or trying to become someone else. Get ideas built around your racing and interests, a clear brief for what to record, and the final say over what goes public.
See the process →
Preston LambertYOUR VOICE, YOUR CALLA clear direction.
A clear direction.
Room to be yourself.
- Know what to record
- Change what doesn’t fit
- Approve before posting
Partner includes the production. You bring the perspective.
Real drivers. Their own stories.
Watch what racing
can become.
Different personalities. Different perspectives.
Content that gives people a reason to follow.
Swipe up for the next driver
Hear it from the drivers
The experience,
in their own words.
Hear the drivers describe working with Turn One, in their own words.
THE TEAM BEHIND THE CONTENTSee how your content gets made.What you do. What we handle.
The work behind the content
More time for racing.
A team for the content.
You bring the experience, record and approve. We turn it into finished content, with the direction and production handled around your racing.
Your content, from idea to published.
1Plan & record
A clear plan. Ready to film.
Get developed ideas, reference videos, scripts in your voice and clear recording instructions. Refine the direction with us, then record and send your footage.
Capture it in your own way.
Talk to camera, show something you do or record a conversation. We agree what you can capture yourself and where another person or camera is needed.
Turn your footage into finished videos.
We shape the opening, pace, captions and sound while keeping your voice and reactions. Racing fans get substance; newcomers get enough context to follow.
Make sure it feels like you.
Check the story, facts and anything you want kept private. We make the agreed revisions before you approve the finished piece.
Build on what people respond to.
Publish across your agreed channels. Use watch patterns, questions and returning interest to improve the next brief, rather than repeating one format forever.
CONTENT STRATEGY● Built around you
Your content library
- 1Personal stories↗
- 2Life away from racing↗
- 3Race-week decisions↗
- 4Audience questions↗
Your story, in your voice
▶Juan Manuel CorreaPublished driver example
▶Gianna PascoalPublished driver example
▶Max MokaremPublished driver example
▶Marcus EricssonPublished driver example
SCRIPT / OPENING
“But six years ago we couldn’t afford the engine for my first kart.”
Published Preston example
YOUR SHOT LISTWho. What. How.
- SpeakTell the story in your own words.
- ShowAdd the original kart photo.
- SendUpload both with your recording.
ExamplesScriptRecording
Drive⌕ Search in Drive
T‹ Your recordings ⋯
Type ⌄People ⌄Modified ⌄
Name ↑Owner
Race weekendme⋮
Recording briefsTurn One⋮
Recording.mp4me⋮VIDEO PREVIEWYour story.
Ready for the edit.Published example · upload illustratedPreview 00:00
Ready for the edit.Published example · upload illustratedPreview 00:00
Uploading 1 item⌄ ×
▣ Recording.mp4Ready to upload
✓ Upload complete
HomeStarredSharedFiles
Turn One team Illustrative reviewNick LambertToday’s editVideo · Ready for review
Today’s editVideo · Ready for reviewHey, here is today’s video. Would you like anything changed before we post it?
Looks good. Let’s post it.
DeliveredAPPROVED. READY FOR YOUR AUDIENCE.
Your content. Across your channels.
Publishing
Instagram✓ Published
TikTok✓ Published
YouTube✓ Published
Facebook✓ PublishedFinal edit, captions and copy.
Prepared for each platform in your plan.
2Edit
Ideas with a direction.
Get developed ideas, reference videos, scripts in your voice and clear recording instructions. Ask questions and refine the direction with us before you film.
Capture it in your own way.
Talk to camera, show something you do or record a conversation. We agree what you can capture yourself and where another person or camera is needed.
Turn your footage into finished videos.
We shape the opening, pace, captions and sound while keeping your voice and reactions. Racing fans get substance; newcomers get enough context to follow.
Make sure it feels like you.
Check the story, facts and anything you want kept private. We make the agreed revisions before you approve the finished piece.
Build on what people respond to.
Publish across your agreed channels. Use watch patterns, questions and returning interest to improve the next brief, rather than repeating one format forever.
CONTENT STRATEGY● Built around you
Your content library
- 1Personal stories↗
- 2Life away from racing↗
- 3Race-week decisions↗
- 4Audience questions↗
Your story, in your voice
▶Juan Manuel CorreaPublished driver example
▶Gianna PascoalPublished driver example
▶Max MokaremPublished driver example
▶Marcus EricssonPublished driver example
SCRIPT / OPENING
“But six years ago we couldn’t afford the engine for my first kart.”
Published Preston example
YOUR SHOT LISTWho. What. How.
- SpeakTell the story in your own words.
- ShowAdd the original kart photo.
- SendUpload both with your recording.
ExamplesScriptRecording
Drive⌕ Search in Drive
T‹ Your recordings ⋯
Type ⌄People ⌄Modified ⌄
Name ↑Owner
Race weekendme⋮
Recording briefsTurn One⋮
Recording.mp4me⋮VIDEO PREVIEWYour story.
Ready for the edit.Published example · upload illustratedPreview 00:00
Ready for the edit.Published example · upload illustratedPreview 00:00
Uploading 1 item⌄ ×
▣ Recording.mp4Ready to upload
✓ Upload complete
HomeStarredSharedFiles
Turn One team Illustrative reviewNick LambertToday’s editVideo · Ready for review
Today’s editVideo · Ready for reviewHey, here is today’s video. Would you like anything changed before we post it?
Looks good. Let’s post it.
DeliveredAPPROVED. READY FOR YOUR AUDIENCE.
Your content. Across your channels.
PublishingInstagram✓ PublishedTikTok✓ PublishedYouTube✓ PublishedFacebook✓ PublishedFinal edit, captions and copy.
Prepared for each platform in your plan.
3Review
Ideas with a direction.
Get developed ideas, reference videos, scripts in your voice and clear recording instructions. Ask questions and refine the direction with us before you film.
Capture it in your own way.
Talk to camera, show something you do or record a conversation. We agree what you can capture yourself and where another person or camera is needed.
Turn your footage into finished videos.
We shape the opening, pace, captions and sound while keeping your voice and reactions. Racing fans get substance; newcomers get enough context to follow.
Make sure it feels like you.
Check the story, facts and anything you want kept private. We make the agreed revisions before you approve the finished piece.
Build on what people respond to.
Publish across your agreed channels. Use watch patterns, questions and returning interest to improve the next brief, rather than repeating one format forever.
CONTENT STRATEGY● Built around you
Your content library
- 1Personal stories↗
- 2Life away from racing↗
- 3Race-week decisions↗
- 4Audience questions↗
Your story, in your voice
▶Juan Manuel CorreaPublished driver example
▶Gianna PascoalPublished driver example
▶Max MokaremPublished driver example
▶Marcus EricssonPublished driver example
SCRIPT / OPENING
“But six years ago we couldn’t afford the engine for my first kart.”
Published Preston example
YOUR SHOT LISTWho. What. How.
- SpeakTell the story in your own words.
- ShowAdd the original kart photo.
- SendUpload both with your recording.
ExamplesScriptRecording
Drive⌕ Search in Drive
T‹ Your recordings ⋯
Type ⌄People ⌄Modified ⌄
Name ↑Owner
Race weekendme⋮
Recording briefsTurn One⋮
Recording.mp4me⋮VIDEO PREVIEWYour story.
Ready for the edit.Published example · upload illustratedPreview 00:00
Ready for the edit.Published example · upload illustratedPreview 00:00
Uploading 1 item⌄ ×
▣ Recording.mp4Ready to upload
✓ Upload complete
HomeStarredSharedFiles
Turn One team Illustrative reviewNick LambertToday’s editVideo · Ready for review
Today’s editVideo · Ready for reviewHey, here is today’s video. Would you like anything changed before we post it?
Looks good. Let’s post it.
DeliveredAPPROVED. READY FOR YOUR AUDIENCE.
Your content. Across your channels.
PublishingInstagram✓ PublishedTikTok✓ PublishedYouTube✓ PublishedFacebook✓ PublishedFinal edit, captions and copy.
Prepared for each platform in your plan.
4Post
Ideas with a direction.
Get developed ideas, reference videos, scripts in your voice and clear recording instructions. Ask questions and refine the direction with us before you film.
Capture it in your own way.
Talk to camera, show something you do or record a conversation. We agree what you can capture yourself and where another person or camera is needed.
Turn your footage into finished videos.
We shape the opening, pace, captions and sound while keeping your voice and reactions. Racing fans get substance; newcomers get enough context to follow.
Make sure it feels like you.
Check the story, facts and anything you want kept private. We make the agreed revisions before you approve the finished piece.
Build on what people respond to.
Publish across your agreed channels. Use watch patterns, questions and returning interest to improve the next brief, rather than repeating one format forever.
CONTENT STRATEGY● Built around you
Your content library
- 1Personal stories↗
- 2Life away from racing↗
- 3Race-week decisions↗
- 4Audience questions↗
Your story, in your voice
▶Juan Manuel CorreaPublished driver example
▶Gianna PascoalPublished driver example
▶Max MokaremPublished driver example
▶Marcus EricssonPublished driver example
SCRIPT / OPENING
“But six years ago we couldn’t afford the engine for my first kart.”
Published Preston example
YOUR SHOT LISTWho. What. How.
- SpeakTell the story in your own words.
- ShowAdd the original kart photo.
- SendUpload both with your recording.
ExamplesScriptRecording
Drive⌕ Search in Drive
T‹ Your recordings ⋯
Type ⌄People ⌄Modified ⌄
Name ↑Owner
Race weekendme⋮
Recording briefsTurn One⋮
Recording.mp4me⋮VIDEO PREVIEWYour story.
Ready for the edit.Published example · upload illustratedPreview 00:00
Ready for the edit.Published example · upload illustratedPreview 00:00
Uploading 1 item⌄ ×
▣ Recording.mp4Ready to upload
✓ Upload complete
HomeStarredSharedFiles
Turn One team Illustrative reviewNick LambertToday’s editVideo · Ready for review
Today’s editVideo · Ready for reviewHey, here is today’s video. Would you like anything changed before we post it?
Looks good. Let’s post it.
DeliveredAPPROVED. READY FOR YOUR AUDIENCE.
Your content. Across your channels.
PublishingInstagram✓ PublishedTikTok✓ PublishedYouTube✓ PublishedFacebook✓ PublishedFinal edit, captions and copy.
Prepared for each platform in your plan.
Your content + their productA campaign the brand can use.
Film the product in use. Agree the creative work, distribution and usage rights.
5Funding
More than one way to fund your racing.
Brand campaigns. Business introductions. Coaching, digital products or fan-backed projects. We build a plan around what you can offer, who values it and the work needed to make it happen.
Explore the funding routesPlanning, production and publishing.
One team around your racing.
Start with what you can offer
Different routes. A plan that fits you.
Your audience is one asset. Your experience, relationships and community can create other opportunities.
We assess the fit, shape the offer and agree who will deliver it. Your plan may use one route or several as your racing develops.
Plan your next stepPartner / Done for you
One team, from brief to published.
You record and review. We handle scripts, editing and publishing.
Drivers we’ve worked with have competed in
A few useful answers.
Do I need to be an established creator?
No. We start with your program, your access and your ability to record consistently. You do need to be willing to take part. A content team cannot replace your perspective.
Will you edit and post the videos?
With Partner, yes. You record and we handle editing and publishing. With Performance, you record, edit and publish, and Nick reviews the content before it goes live.
Can you work around existing sponsors?
Yes. Existing commitments, permissions and brand relationships are part of the planning conversation. New deliverables need to fit the agreements you already have.
Does this guarantee sponsorship?
It guarantees the audience, and the audience is how sponsorship gets won. We back the content with a one million view satisfaction guarantee when you post to the plan. The deal itself is a commercial negotiation we run with you, and part of our fee waits until we have helped you generate real money.
Who should join the consultation?
The driver and anyone responsible for the decision or budget. That may be a parent, manager or team representative. Bring the people who can agree the next step.
I do not have enough followers for a sponsor to care.
Sponsors do not buy follower counts. They buy attention. Across the drivers who have joined us, the median was around a thousand Instagram followers on the day they applied, and two in three had never had a sponsor. A small audience is the normal starting point, not the reason to wait.
I do not know which brands to approach.
That part is ours. We work out which brands have something to gain from your audience and your season, prepare what they need to see, and run the conversations with them.
I do not know what to film.
You are not meant to. Each week you get developed ideas, reference videos, scripts in your own words and clear recording instructions. You record it your way, and we take it from there.
Start with your program
What should your racing
make possible?
Tell us about your racing, current content and commercial goals. We’ll discuss the work, your role and whether the program fits before you decide.