CarParts.com
Austin Jurs
Campaign videoFor brands & agencies
Bring your product into the world of racing through driver-led videos, social campaigns and experiences. We shape the brief, pair it with relevant drivers and coordinate the agreed creative and delivery.


















































Where our drivers have competed





Driver-led brand content
Austin Jurs
Campaign videoPreston Lambert
Airport experienceAustin Jurs
Published ad excerptAustin Jurs
Premiere contentPreston Lambert
Simulator experienceShape the brief
One creator, a group of drivers or a wider racing brief. The scope follows your objective.
Product demonstrations, stories and short-form videos made with a driver’s voice and access. Agree the deliverables, channels and usage before production.
Product stories · Brand-channel assetsBring a product or message to selected drivers and their audiences. Build the creative around the people, then coordinate approvals and agreed publishing.
Driver channels · Campaign creativeDriver appearances, trackside content and partner activations, scoped around the event, permissions and available access.
Appearances · Trackside contentKnow the campaign you need?Send the brief and we will come back with the drivers who fit it, the deliverables and what it would take to run.
Build your campaignExplore the network
Explore selected drivers we’ve worked with. Choose people you’d like to discuss, or tell us your brief and we’ll recommend a fit. Availability and current audience reports are confirmed for each campaign.

Formula 3 · Europe
Preston shares the travel, preparation and everyday decisions behind his racing. His work combines accessible racing stories with personality-led content, including a documented 2025 collaboration with Club Avolta.
USF Juniors · United States
Zanella Racing driver with a substantial creator audience and a Lebanese-American identity.

GT4 America · United States
Austin races a McLaren in GT4 America with his family-built Advance Motorsports team. His content extends into automotive life and product-led videos, with public creator collaborations including CarParts.com, ABT Electronics and A-Premium.

INDYCAR · United States
Marcus brings experience from Formula 1 and an Indianapolis 500 victory to his INDYCAR career. His public interests in travel, fashion and hockey offer starting points for content beyond the cockpit.

INDYCAR · United States
Louis is an INDY NXT champion and INDYCAR Rookie of the Year. Away from the cockpit, his interests include sim racing, cycling and following other drivers, opening stories beyond the race result.

INDY NXT · United States
Former F1 development & F2 driver bringing an international racing story to the American single-seater ladder.

NHRA Top Fuel · United States
European Top Fuel champion bringing a Swedish perspective to American drag racing.

Sports-car racing / LMP3 · United States
A software engineer and sports-car racer who makes the move from simulator to track understandable. Daniel brings a calm, analytical voice to preparation, driving technique and the technology behind performance.

IMSA VP Racing SportsCar Challenge · North America
Jon tells the story of a race weekend through the decisions that shape it: preparation, strategy, pressure and the next lap. His composed delivery and preference for cinematic storytelling suit a more considered look inside sports-car racing.

Ligier Junior Formula Championship · United States
Jack combines a racer’s technical curiosity with a creator’s eye for what makes a good story. He explains the differences between karts, sports cars and single-seaters, and documents life behind the racing.

USF2000 · United States
Thomas brings a measured storytelling style to race weekends and the work between them. Away from the track, his interests include sim racing and working on his Toyota Supra, giving his content a connection to everyday car culture.

USF Juniors · United States
Canadian karting champion and USF Juniors race winner with Exclusive Autosport.

Junior sprint racing · United States
Junior sprint racer with a parent-managed account sharing competition and family life.

Karting · United States / Europe
Grayson brings a young racer’s perspective to karting, training and travel. A participant in Discovery+’s Baby Drivers, he explains the practical side of learning to race with a thoughtful, approachable delivery.

NASCAR Late Model Stock · United States
Walter brings warm humour and candid storytelling to stock-car racing. His content can show the learning, crew work and everyday moments behind a driver developing through the short-track ranks.

GB3 / VRD Racing · Europe
Nikita offers an inside view of single-seater racing, from adapting his driving style to learning a track under pressure. His public interviews make the technical choices behind racing accessible.

Formula 3 · Europe
Known as White Lotus Racing, sharing a Mexican perspective on the European racing pathway.

GT4 · Europe
Danish racing creator progressing from single-seaters into sports cars with Racar Motorsport.

FIA karting / step into cars · International
South African international kart racer documenting the transition toward single-seaters.

Karting / Formula 4 development · South Africa / Europe
Gianna brings a South African perspective to racing, with thoughtful stories about training and progress alongside a playful side away from the track. Her sporting background also includes springboard diving.

Karting / X30 & Rotax Senior · Portugal
Portuguese kart racer building his presence through race-weekend and training content.

Formula 4 · Spain
Australian racer living in Spain, giving his audience a view into European single-seater racing.

Spanish Formula 4 · Spain
Dutch single-seater racer competing with Monlau Motorsport on the Spanish F4 grid.

Formula 4 · Spain
Serbian formula racing creator sharing his progression on the European single-seater pathway.

GT4 · Europe
Sports-car racer whose content brings together competition and sim racing.

Formula 4 CEZ · Europe
A simulator-to-race-car story, competing with JMT Racing Engineering in Formula 4.

Australian Formula 4 · Australia
Sydney-based AGI Sport driver competing in the AU4 Championship’s Gen1 class.

Formula 4 · Europe
Mexican karting champion progressing into Formula 4 with Jenzer Motorsport.

F4 U.S. Championship · United States
Chilean racing driver competing with Kiwi Motorsport on the American Formula 4 grid.

Formula 4 · United States
Brazilian karting graduate building his formula racing career with Box Motorsports.

IMSA Michelin Pilot Challenge · North America
Nicky’s racing experience spans single-seaters and sports cars. Raised in Huntington Beach, he has competed internationally and now appears in IMSA’s Michelin Pilot Challenge driver roster.

Single-seater racing / Creator · Mexico / Europe
Known as Conejo, Cristian has built his racing journey from Mexico to Spain. He shares the life around his single-seater career, with Spanish-language storytelling and documented automotive campaign examples.
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Audience & measurement
We review the audience against your brief: platform, geography, recent reach and engagement, alongside the creative fit. Agree the campaign’s deliverables and reporting before it starts.
Request audience reportsFrom brief to delivery
Your audience, objective, timing and budget.
Relevant drivers, creative routes, deliverables and rights.
Production, brand review and agreed revisions.
Approved assets, agreed publishing and reporting.
Both can be discussed. The mix depends on your audience, creative brief, budget and driver availability.
That can be part of the scope. Tell us where you want to use it, including paid advertising, so the deliverables and rights can be agreed.
No. Share the objective and audience. We can recommend drivers and creative routes, or work from your selection.
These are agreed for each campaign. Include the channels, territories, duration and any exclusivity you need in the brief. Paid use is not automatically included.
Pricing depends on the talent, deliverables, production, usage rights and timing. Share an indicative budget so the proposal can match the work.
For your next campaign
Tell us the brand, who you want to reach, what you’re making and when it needs to run. Include your driver selection, or leave that to us.
We can recommend drivers for your brief.
Email your campaign brief Opens your email with the selected drivers and brief prompts.