Resources ↗Sponsorship proposal outline
Ask for a budget.
Attach a plan to it.
The sections a proposal needs before a brand can say yes, in the order a person reading it will look for them.
See the outline ↓ 
What the brand is buyingContentCreative it can use
AudiencePeople it wants to reach
AccessExperiences it can build on
The proposal in one line
Show what a brand gets,
what it costs,
and how it is measured.
A proposal is not a request for money with a logo placement attached. It is a short commercial document that answers three questions: what is being bought, what it costs, and how both sides will know whether it worked.
Eight sections, in this order
Lead with the offer,
not your season.
A brand reads the first page to find out what it is being offered. Your results and your calendar matter, but they are evidence for the offer rather than the opening argument. The fields below are the shape of the document; the figures and scope are yours to fill in.
A media kit is a different document ↗01The offer, in three lines
What the brand gets: the content, the audience it reaches and the access it can build on. Put this first, before any introduction of yourself.
02Who you are, briefly
Series, season, team and the one thing that makes you worth filming. Half a page. The detail belongs in an appendix or a media kit.
03The audience, with the numbers you can prove
Platform figures you can show in an account dashboard, and where they are. Do not blend reach across platforms into one total, and do not include a number you cannot screenshot.
04Why this brand
One paragraph connecting what they sell to what your audience actually is. If this paragraph would read identically addressed to a different company, the proposal is not ready to send.
05The deliverables
Counted and dated. Pieces, formats, where each one runs, appearances, and anything physical such as branding on the car or a suit. Vague volume is the fastest way to an argument in month three.
06Usage and exclusivity
What the brand may do with the content, for how long, in which territories, and whether any category is exclusive. Paid advertising rights are a separate line, not an assumed extra.
07Investment and terms
The figure, what it covers, the payment schedule, and what is excluded. Offering two or three levels gives a brand something to choose between rather than a single yes or no.
08Reporting
The metrics you will send, the dates you will send them, and the platforms they come from. Commit to what the platforms actually report.
Keep it out
What weakens
a proposal.
Leave outDoes not belong in the document.
- Projected follower growth presented as a forecast
- A promise of sales, leads or a return figure
- Combined "total reach" across every platform
- A tier list with no deliverables attached
- Twelve pages of history before the offer
Include insteadWhat a buyer can check.
- Current platform figures, by platform
- What you will deliver, counted and dated
- Examples of work you have actually published
- The approval route and turnaround you can hold to
- A named contact and a date you will follow up
Before you send it.
Send it to a person. A proposal to a general enquiry address is a proposal nobody owns. Find the person whose job this would sit in, and address it to them.
Price the work, not the hope. The figure should reflect what you are delivering and the audience you can evidence today. A number built on where you expect to be in a year is the one thing a brand can disprove.
Say what happens next. End with a specific next step and a date: a call, a trial campaign, a single piece to test the idea. A proposal with no next step waits in an inbox.
Expect to be asked for less. A smaller first campaign that delivers is worth more than a season deal that never gets signed. Build a version of the offer that fits a budget a brand can approve without a meeting.
Want the offer built with you?
We develop the content, audience and access into a proposal, and work the commercial conversation through.
