A brand asks for more information. Sending a full season proposal may be premature; sending only a racing biography may leave its marketing team unable to evaluate you.
A media kit gives a concise, reusable view of who you are, who you reach and the work you can produce. A sponsorship proposal applies relevant evidence to a particular buyer, with an objective, deliverables and commercial terms. Choose the document based on the decision the recipient needs to make.
Use the media kit to establish fit
Include your racing context, a clear description of your content, dated audience information, representative work and a contact route. Select evidence that a marketing buyer can interpret. A trophy photograph may establish sporting context, but it does not show the audience or the content a brand could buy.
Keep channel totals separate and date them. If audience location or demographic data is available from your account analytics, show the source and period. Avoid implying that combined followers are a count of different people across platforms.
Give each claim its evidence
A media kit can stay concise while making its figures understandable. Use this check beside each result you choose to include:
| What you show | Context to include |
|---|---|
| Audience size | Platform, follower or subscriber count and capture date; separate totals by channel |
| Content performance | Post link, the platform’s exact metric name and the period measured |
| Audience location | The available platform breakdown, its reporting period and any missing information |
| Campaign example | The work delivered, your role, the relevant dates and the evidence you have permission to share |
Illustrative wording: “Instagram Reel: [reported views], measured [number] days after publication; post and analytics capture linked.” Replace the brackets with your actual evidence. Calling the same figure “customers reached” would make a claim the view count does not establish.
Before choosing which figures to feature, check your audience against the buyer’s market. A relevant example gives a buyer more to evaluate than an unexplained total.
Use the proposal to define the specific purchase
Once the buyer's objective is clearer, show how the proposed activity addresses it. Name the content, distribution, timing and requested usage. Explain responsibilities and price. The proposal should make a decision possible rather than repeat every page of the media kit.
Illustrative distinction: a media kit shows examples of a driver explaining car preparation. A proposal to a relevant product company describes one particular demonstration, the files and posts included, the review process and the commercial terms. It does not assume that every brand wants the same package.
Choose the next document from the question
| Buyer question | Useful response |
|---|---|
| Who are you and who follows you? | Concise media kit with current evidence |
| What could we do together? | A relevant concept and questions about the objective |
| What exactly would we receive? | A scoped proposal |
| What did the activity deliver? | A delivery and performance report |
Keep the evidence current without rebuilding everything
Separate the reusable story from figures that change. Review audience counts, current racing programme and featured work before sending. Mark results with their period and explain your role in any collaboration. Do not keep an outdated championship entry or a historic follower total looking current because it fits the layout.
For the commercial document itself, read the sponsorship proposal guide. Use the deliverables checklist to make the purchase concrete. Explore Turn One's commercial work if you want that preparation connected to the conversations that follow.