The dinosaur gets noticed. The people repairing it, transporting it and meeting its fans give that attention somewhere to go.
The opportunity
AO already uses its dinosaur cars as characters. Keep that strength, but let the adventures introduce the crew and give fan choices a visible consequence.
Explore the example ideasExample directions
A few examples of a wider content plan. The people, skills, relationships and life around the team give us different ways to connect with established fans and newcomers.
Start on a real scuff or damaged section of Rexy’s bodywork. Follow the crew member repairing the surface or replacing the graphic, then reveal the car ready to go again.
A familiar character has a visible problem. The repair is satisfying on its own and introduces the person who does the work.
Offer two places the team can genuinely photograph on its route, then publish the selected postcard.
Fans can change one small part of the story and see their choice delivered.
Follow one real cleanup task after a session and let the person doing it explain the most unexpected part.
A funny, concrete job introduces a person more effectively than a generic staff biography.
From idea to recording
Capture the real situation, shape the edit and deliver the promised payoff.
Use an actual scheduled repair with access agreed in advance. Match the before and after angle. If no repair is due, follow an existing graphic being applied; never damage the car for the video.
Confirm travel access first. Use existing character guidelines and never promise access to an unavailable location.
Capture during an agreed quiet window. No fake mess, interrupted safety work or claim that this has already been filmed.
Give people a reason to return
A smaller team does not need to invent a mascot. A distinctive object, vehicle detail or recurring team ritual can give viewers something to recognise.
Make the next postcard lead to a real event: where fans can see the car and what access is actually available. Keep the same crew member in the follow-up so affection for a character can become interest in the people.
Made for the feed
Use a Reel for the adventure and Stories for the choice. Publish the winning option with a practical event reminder.
Open on the character’s visual situation. Reply to a relevant fan suggestion with the next scene, without assuming the viewer knows IMSA.
Give each adventure a complete setup and payoff. Make the recurring character recognizable without requiring viewers to watch earlier parts.
Test, learn, improve
Start with one fan choice the team can genuinely fulfil. Publish the outcome and current event information; check whether viewers ask practical attendance questions, not just which option won.
Track participation across installments, shares relative to reach and visits to the event information. Use an optional on-site question to learn whether the content influenced attendance. That is self-reported evidence, not proof of incremental ticket sales. AO’s award and reported family feedback do not establish a measured social-to-ticket conversion rate.
Keep exploring
Let’s talk about your goals, what you’re posting now and the stories you could be telling. See where Turn One could take the work forward.
