The role
This seat is for someone who has already done it. Years of growing accounts into the hundreds of thousands or millions of followers. Views in the hundreds of millions to billions. That growth can come from client accounts or your own. What matters is that it was repeatable, and you can explain exactly why it worked. You do not need to know racing. You need to know why videos win, right now.
Everything we make is optimized for Instagram Reels first. That's the priority platform, and the same content is distributed across YouTube Shorts and TikTok.
If you're wondering whether your numbers are big enough, they probably aren't.
What you'll do
- Content strategy for every driver. Each client gets a tested set of formats built around their stage and story. You build them, test them, and kill what the data doesn't back.
- Outlier research. You find videos that massively outperform their creator's baseline, inside and outside sports, reverse-engineer why they traveled, and adapt the mechanism for our drivers.
- Scripting at scale. Hooks, topics, and scripts that sound like each driver and are built to reach millions who have never heard of them.
- The analytics loop. You pull every client's numbers, separate winners from losers, and know why: watch time, skip rate, share rate, and where views actually come from. Data decides the next batch.
- Coaching the talent. You work directly with professional drivers and their families to get the best content out of them.
- The team, as we scale. This seat grows into leading the content department of the biggest social media operation in motorsport.
Who we're looking for
The ideal candidate
- You've grown accounts into the hundreds of thousands or millions of followers, with numbers to prove it
- Your work has generated hundreds of millions, or billions, of views
- You've done it repeatedly, across client accounts, multiple channels, or your own, not one lucky page
- You live in Reels, TikTok and Shorts and know why things go viral this month, not last year
- You read analytics like a language and find the pattern that separates winners from losers
- You steal formats from other industries and make content a niche has never seen
- You want to own the whole function and be the best in the industry at it
You shouldn't apply if
- You're a broadcaster or on-camera presenter
- You make narrative or cinematic films. This is a publishing game, not a production game
- You're an editor without strategy. This seat decides what gets made and why, it doesn't cut
- You talk trends but can't show numbers
How you'll be measured
Outcomes, not activity. Client videos breaking out of follower-only distribution. 20+ second average watch times. 60%+ reach beyond followers. Clients renewing because their growth is undeniable. The numbers are reviewed every week, and everyone on the team sees them. If a public scoreboard makes you uncomfortable, this isn't your seat.
Support and growth
You own the outcome, not every task. The full Turn One team is around you for production, client relationships, and everything outside the strategy itself, with a direct line to the founder and a weekly rhythm of real feedback against real numbers. As the roster scales, this seat grows into leading the content department.
Compensation
With a written path into $10,000 – $25,000 per month as client results compound. We pay for proof, and the ceiling is real. Flexible structure for the right person, including part-time arrangements for a truly exceptional operator.
Think you're a fit? Apply today.






